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ByL Colombia:a sound store Google can find

Speakers, cabinets and mixers for churches, bars, events and homes, organised so every visitor reaches the right equipment from their phone.

ByL Colombia home page on desktop
ByL Colombia home page on mobile

The challenge

ByL sells professional sound equipment: cabinets, speakers, subwoofers, mixers, lights and LED screens. It is a large, technical catalogue, and visitors from Google usually search for the brand or a type of equipment without knowing which one fits. The store had to organise all of it, load fast on phones and lead every visitor to buy or ask for advice.

The client

ByL Colombia

Physical stores in Barranquilla and Medellín, shipping across Colombia and instalment payments with Addi.

bylcolombia.com(opens in a new tab)

What we did

Services
in the project

  • Build

    Online stores

    Online store with a catalogue by category and by use (church, bar and restaurant, events, home, karaoke), search, cart and WhatsApp advice at every step.

    See the service: Online stores
  • Rank

    SEO

    Categories and product pages built around what people search on Google, tracked in Search Console and Google Analytics.

    See the service: SEO

Results

Real figures,
with source and period

  • +56%visits from Google (from 31,071 to 48,512 a year)
    Period:
    2025 vs 2024
    Source:
    Google Analytics
  • 42,735clicks from Google in 12 months
    Period:
    Oct 2025 – Sep 2026
    Source:
    Search Console
  • 3.6average Google position for "cabina de sonido" (sound cabinet)
    Period:
    Oct 2025 – Sep 2026
    Source:
    Search Console

The site

How it looks
on desktop and on mobile

An inner section of the ByL Colombia site on desktop
ByL Colombia home page on mobile

Stack

Project tools

  • Astro
  • Google Analytics 4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • WhatsApp

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Let's talk

Your website can bring you clients

Get a quote or message us on WhatsApp. We answer with judgment, not with a sales pitch.